Jokes aside, hearing hip-hop in any type of retail shop makes me want to leave quickly. Hearing ‘Lost in The Supermarket’ by The Clash wouldn’t be fun when in a grocery shop. “Can’t say for other shoppers though, I’ll be probably singing the song out loud. “'Don’t Stop Me Now' from Queen would definitely make my shopping experience better,” said Oguzulgen. Even though he’s an insider to this thinking, he said he’s not immune to the power of music. Oguzulgen knows the science at work here, like how uptempo music is better suited for fast food joints or bars and how mid-tempo or low-volume tunes encourage sauntering around the grocery store, which is good for sales. When the right music is played shoppers unintentionally stay longer in the store, take their time in aisles and purchase more than what was in their lists.” So, it only makes sense to stream music that different generations are connected to. “Research shows that Millennials find songs from those decades more memorable because they grew up listening to them and they also find the artists from those decades more talented – (musicians) who wrote their own songs, played the instruments and sing at the same time. In fact, if you go to a college campus today, you will hear classic rock more than contemporary music in the dorm rooms,” said Oguzulgen, who is also a working musician in addition to being CEO of a streaming music service. “Another reason is those songs are not only liked by the older generation, but Millennials also love them. “When people hear songs that remind them of good memories, they feel more connected with the brand and their shopping behavior changes, in a positive way for the retailer.” “There are a few reasons but the most important one would be songs from that era bring up the fond memories of ‘the good old days,’" explained Orhun Oguzulgen, founder and CEO of Jukeboxy Music for Business, which provides licensed music to retailers. Lower the volume and produce and healthy foods pile up at the checkout.īut what is it about older music that appeals to so many shoppers? Classical music increases wine sales, according to the article. Psychology Today recently addressed this topic and some findings from that piece suggest red meat sales spike when the music in a store is loud. He’s aware of the studies, of course, and what they reveal about shopping trends and music. I don’t know if I just tuned out over the years.” “I was at Albertson’s the other day – I could not tell you if they had music playing or not. I not even sure there was music in the stores back then, I don’t remember,” he admits. “I started in the grocery business as a sacker in 1966 in Winter Garden, Florida. He retired from the company as its vice president of operations, so he seemed like a great person to ask how music plays a role in grocery sales. Gary Finley spent 50 years in the grocery industry, including 32 in management with Houston’s Rice Epicurean Markets. “’80s!!! Makes me happy and happy people buy more,” Melissa explained. Probably the only time I'd wanna feel like a ‘50s housewife, lol.” “This kinda music makes me happy and that's what I wanna listen to while grocery shopping. I can't feel confident in any of my purchases if they're made while listening to Dave Matthews.” “I feel like ‘50s/’60s works best for me,” wrote a respondent named Aaron. The 1950s/’60s appealed to 38 percent of our field, with only 16 percent favoring more recent music. Given the chance to choose songs from three eras - 1950s/’60s the ‘70s and ‘80s or, the 1990s to present day - 46 percent of respondents preferred music from the 1970s and ‘80s. The music that seems to work best, from an informal poll of Facebook friends, is older music. In an era where social media watchdogs warn how your data might be used to influence you in all sorts of sneaky ways, practically everyone we asked understands and accepts that music in grocery stores is there to control what and how much you put into your shopping cart. In fact, there’s a pretty good chance you’ll actually hear the Doobs singing that very song once you tune into the subtle, but important music soundtracking your shopping excursion. If you’re in the grocery store today, listen to the music, as the Doobie Brothers once sang.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |